About

Hello, my dear friends!

I’m Einav Bublil Benishti, and before founding EB COSMETICS I built my career as a professional makeup artist.

For many years I had the privilege of working with countless women—especially brides—on the most meaningful days of their lives.

Those experiences gave me a deep understanding of what women truly need from their beauty products: what works, what lasts, and what makes them feel radiant and confident.

Over time I also built a strong and loyal community on Instagram and other platforms, where I share only products I’ve personally tried and loved. My followers know they can trust me because I stay authentic—I recommend only what I believe in and create only what I would use myself.

That authenticity is at the heart of EB COSMETICS. Every product is created with love and attention to detail—from the formulas and textures to the packaging—so you can enjoy professional-quality beauty in your everyday routine.

This is how EB COSMETICS was born: out of passion, dedication, and the dream of creating makeup and skincare that feel luxurious, trustworthy, and accessible for every woman.

After the brand’s incredible success in Israel, I’m proud to bring it to the United States—with the same mission of empowering women everywhere to feel confident, beautiful, and true to themselves.

Above all, I am grateful: to the Creator of the World, who guides me in every step, and to my beloved husband Eli, who has supported me, believed in me, and encouraged me to fulfill my purpose.

With love,
Einav